Lead UX Designer · Enterprise Product Strategy · Design Systems
Design Leadership That Moves Organizations Forward
I set UX strategy and serve as design authority for complex enterprise products, bringing product, engineering, and business teams into alignment around decisions that improve quality, delivery speed, and customer outcomes.
This portfolio shows UX strategy and design leadership, complex product ownership, scalable design systems, and mentorship that helps design cultures mature without losing momentum.
Design Leadership
Strategy
Set direction across ambiguity
- Translate complex operational goals into product experience strategy.
- Define outcomes, principles, and decision criteria before interface execution.
- Use research and workflow evidence to move stakeholders toward shared priorities.
Authority
Raise the bar without direct authority
- Govern design quality across product, engineering, marketing, and agency teams.
- Make standards feel enabling by pairing guardrails with practical implementation paths.
- Use critique, documentation, and facilitation to make better decisions repeatable.
Scale
Build systems teams can trust
- Unified three merged companies under one design language.
- Built and governed 60+ production-ready components with WCAG AA standards.
- Reduced implementation time by 50% through reusable patterns and documentation.
Anchor Case Studies
All work
Featured
Wheels Unified Design System
Unifying Three Companies Through a Scalable Design Ecosystem Across Web and Mobile
Featured
New Driver Experience
End-to-end product ownership for a research-driven enterprise onboarding experience
Featured
Fleet Redeployment Hub
AI-Assisted Proof of Concept for Bulk Vehicle Redeployment Workflows